International PR for Ukrainian startup ecosystem: how to present yourself successfully to journalist 📌Киев афиша ⌚️2022-07-19 17:00:00 – 2022-07-20 19:00:00 🏢UNIT.City Together with our partners from Black
International PR for Ukrainian startup ecosystem: how to present yourself successfully to journalist
⌚️2022-07-19 17:00:00 – 2022-07-20 19:00:00
Together with our partners from Black Unicorn PR we invite you to join our workshop “International PR for Ukrainian startup ecosystem: how to present yourself successfully to journalists and investors”. It is a pro bono event to support the Ukrainian startup community. Our goal and the purpose of the event are to help Ukrainian startups to tell about themselves to the international community and find new opportunities to present themselves to investors.
19-20 July 2022, 17:00 | Online
A link to the zoom will be sent directly to registered participants.
Session 1. How international PR works and what every founder needs to know about it
Speaker: Julija (JJ) Jegorova, Founder & CEO Black Unicorn PR
Tuesday, 19 July 17:00 (Kyiv time)
Session 2. Pitching media: How to become newsworthy for international journalists
Speaker: Mike Butcher, Editor-at-large of TechCrunch
Wednesday, 20 July 17:00 (Kyiv time)
What we’re going to talk about:
– What international PR is and why it is important for startups to adopt it early
Public Relations VS Advertising
– The core role of PR: newsworthiness and timeless are key
– Where does PR fit into your customer journey
– PESO media model
– Fitting into news agenda: success stories
– PR essentials: your “go-to” guide
– Q&A session
Mike Butcher MBE is Editor-at-large of TechCrunch.
Mike has written for UK national newspapers and magazines and been named one of the most influential people in European technology by Wired UK. He has spoken at the World Economic Forum, Web Summit, and DLD. He has interviewed Tony Blair, Dmitry Medvedev, Kevin Spacey, Lily Cole, Pavel Durov, Jimmy Wales, and many other tech leaders and celebrities. Mike is a regular broadcaster, appearing on BBC News, Sky News, CNBC, Channel 4, Al Jazeera and Bloomberg. Mike has also advised UK Prime Ministers and the Mayor of London on tech startup policy, as well as being a judge on The Apprentice UK. GQ magazine named him one of the 100 Most Connected Men in the UK. Mike is the co-founder https://docs.google.com/forms/d/1PBpnKxjNm22HasfeKKwTODs1sLOcV8aMVhU2UDgUgWo/viewform?edit_requested=true
Источник мероприятия: https://www.facebook.com/595544745251704